For the user It's all about the experience, not just the design

Your customers expect a commercial grade Experience.

With more and more commercial UX examples being released every day, users expect the same level of experience design in your product or service. Don't disappoint them, instead advocate for UX design within your organization because UX is good for both your customers and your bottom line.

15 years of designing experiences for applications and mobile apps.

As a Senior UX Designer for both enterprise systems and advertising markets, I've developed a strong sense of what it takes to achieve success. Part of that is providing compelling concrete UX deliverables to the larger cross funtional team and stakeholders. With a strong understanding of current technology trends and a background in user centered product design, this allows me to communicate effectively with users and colleagues in both individual and group settings.

My User Centered Product Design Process

USER

The user is involved end-to-end in the product design and development lifecycle.

CENTERED

An Agile iterative approach targeted towards the goals of the user.

PRODUCT

It only works if you can find a Product Market Fit for your customers.

DESIGN

The best experience is transparent and guides us towards our objectives.

I love creating products and services that delight the people who use them.

Things I've done.

Good experience design requires planning to solve for a wide range of problems. It's my responsibility to create artifacts in a variety of forms that are available to the customer, project team and business stakeholders. All project goals are different and therefor require a custom approach to what approach and which assets are deemed "required". Below are some of my favs.

Strategy

Includes creating Consumer Journey Maps, User Stories, Personas, Ecosystem Map, System Audits and Stakeholder Interviews.

Ideation

Concepting methods would include Brainstorming, Moodboards, Storyboards, User Flow, Task Analysis and Taxonomies.

Planning

Creating a features Roadmap along with Stories and Epics coupled with timeline empowers cross functional teams to be more effective.

UX Design

Getting it right involves using collabrotive Sketches, User Flows, Wireframes, Prototypes, Testing using Eyetracking and Heatmapping.

Art is subjective, Design is problem solving

When I was visiting the Hermitage Museum I had the chance to view a collection of beautiful art. Some of the pieces were very inspiring while others were not. I realized then that Art was very subjective, unlike Design were it has to solve a real world problem and ultimately work.

Recent Work

In the highly competive Fin-Tech space (Mobile Document Capture) also known as the MDC App - will put BMO on the map for mobile mortgages.

With the MDC App, you can get a mortgage without ever going into a branch. No forms. No faxing. Its truly is a paperless digital experience.

Working in Agile and Scrum was one of the ways I work to align the team with the project goals from the business and Product Owner

The process of continual improvement has to be iterations. You simply can't avoid them, for superior product success.

The final user scenerios have to be prototyped to ensure that they fulfill the business needs and user goals.

Below are just some of the great organizations I have had the privilege to work with.

Email Me

I'm decisive and excited to be a part of your team. I never tire of pushing the work to be better. In addition to project work, I will help to shape the User Experience approach, lead as well as share with other interaction designers.

Thank you for taking the time to view my work, I'm fortunate to have shared my passion with so many great people and on some very memorable projects.

jag@airtuitive.info


Researching Spacial Computing and XR Design